Reviewed · MADEIRA
Madeira’s Majestic South Coastal Wonders
Madeira south coast tours should feel different, not rushed. This one strings together viewpoints, coastal villages, and short stops on the island’s south and southwest in one long day with a small group. I like that the plan includes both scenic moments and real local-life stops like Paul do Mar and Paul da Serra area viewpoints.
My other favorite part is the way the guide ties the scenery to what people actually do here, from agriculture to local gin and rum. One thing to consider is the day runs about 8 hours, with many quick hops, so if you want long beach time or a slow pace, you may feel a bit on the move.
In This Review
- Key Things That Make This South Coast Tour Worth Your Time
- Why This Madeira Day Trip Feels Like the Real South
- The 8:30 Start, Pickup, and How the Day Stays Moving
- Ponta do Sol First, Then Canhas for That Warm, Local Beginning
- Paul da Serra Area: Pico Ruivo Viewpoint and Levada Stops
- Fajã da Ovelha: Atlantic Cliffs and a Quiet Coastal Mood
- Paul do Mar: Fishing Village Energy and Promenade Time
- Jardim do Mar: Sea Views and Art, Plus Surf Culture
- Ponta do Pargo: Lighthouse Cliffs That Make the Day Worth It
- Calheta and Arco da Calheta: Sugarcane Roots and Terraced Farming
- Praia da Calheta and Madalena do Mar: Beach Town Feel, Then a Slower Coast
- Cascata dos Anjos and Cais da Ponta do Sol: When the Day Turns Green and Quiet
- Local Gin and Rum, Bananas, Sugarcane, and the Taste of What Madeira Is Built On
- Price and What You Might Pay Extra: Is It Good Value?
- Who Should Book This South Madeira Tour, and Who Should Skip It?
- Should You Book Green Devil Safari’s South Coastal Wonders?
- FAQ
- How long is the tour?
- What time does the tour start?
- How much does the tour cost?
- Is pickup included?
- Do I need to buy tickets at each stop?
- What costs extra during the day?
- How many people are in the group?
- What is the cancellation window?
Key Things That Make This South Coast Tour Worth Your Time

- Small group size (max 20 people), which usually means a more human pace and easier stops for photos
- Southwest viewpoints and lighthouse time, including Ponta do Pargo with its dramatic Atlantic edge
- Paul da Serra nature stops, with spots like Pico Ruivo do Paul da Serra and levada viewpoints nearby
- Fishing-village atmosphere, especially Paul do Mar and Jardim do Mar along the coast
- Local food-and-drink angle, with time tied to banana, sugarcane, sub-tropical fruits, plus gin and rum
Why This Madeira Day Trip Feels Like the Real South

Madeira’s south coast has a reputation for being easier on the weather and faster to reach from Funchal. What I enjoy about this tour is that it does not just do postcard stops. It mixes classic sea views with working island themes, agriculture, and coastal livelihoods, then adds small scenic pauses in places that feel off the main tourist route.
This is also a tour where the guide matters. The route is heavy on viewpoint time, and the whole day is framed around what makes each place tick, from farming traditions to maritime culture. That context turns simple scenery into something you actually understand while you’re there.
The pace is “one day, many locations.” So it rewards curiosity. It is less ideal if you prefer fewer stops and long breaks.
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The 8:30 Start, Pickup, and How the Day Stays Moving
The tour starts at 8:30 am and runs about 8 hours. Pickup is available from hotels and Airbnb free for Funchal and Caniço, which is a practical win if you do not want to figure out parking and changing buses all day.
You’ll also use a mobile ticket, and the tour includes local guide and all fees and taxes in the base price. The key thing to remember is what can still cost extra during the day, like lunch and certain lighthouse or port-related charges. That is not a dealbreaker, but it does affect your total budget.
Group size is capped at 20, which tends to make quick stops smoother. You’re not fighting a crowd to get the best angle at a miradouro.
Ponta do Sol First, Then Canhas for That Warm, Local Beginning

The day kicks off near Ponta do Sol. You get around 40 minutes there, and the focus is on the famous thing the area is known for: ocean views and a pleasant climate. Even if clouds roll in later, the morning light here is often the friendliest part of the day for photos.
Next comes Canhas (connected to the Ponta do Sol area). You get about 30 minutes, and it’s described as a charming village with traditional architecture and a peaceful feel. This is a smart early stop because it helps you reset from travel energy. You can stretch your legs, walk at an easy pace, and get a sense of how these small places look when they’re not turned into a show.
What to watch for: wear grippy shoes. Many of these stops are on slopes or uneven ground near scenic lookouts.
Paul da Serra Area: Pico Ruivo Viewpoint and Levada Stops

One of the strongest sections of the day is the Paul da Serra area, with two separate nature-focused pauses.
First is Pico Ruivo do Paul da Serra, about 40 minutes. The idea here is less about a big hike and more about being at elevation with wide views. The stop description points to stunning vistas and good opportunities for nature exploration, and it also connects these places to Madeira’s agriculture and community traditions. In plain terms, this is where the island starts to feel rugged and high.
Then there’s Levada do Paul da Serra for about 20 minutes. Levad a s are a big part of Madeira life, and even when the tour does not give long walking time, you’re still getting the feel of the island’s irrigation-and-path system. This is a good stop if you like seeing how people shape the land, not just how it looks from far away.
Possible drawback in this section: weather can change quickly up on plateaus. If you’re going in winter or spring, bring a light layer you can zip up fast.
Worth booking before you land:
Fajã da Ovelha: Atlantic Cliffs and a Quiet Coastal Mood

Next up is Fajã da Ovelha, about 30 minutes. This stop is all about the southwest coastline, with breathtaking Atlantic views, rugged cliffs, and a sense of calm. The description also points to trails winding through dramatic landscape and the chance to explore a quieter corner of Madeira.
If Paul da Serra gave you height and views, Fajã da Ovelha gives you closeness to the sea. You’ll likely find yourself slowing down, because these coast edges tend to pull your attention toward the water.
If you’re prone to motion sickness, note that these areas can involve winding roads. But the stop itself is a scenic break, not a long transfer.
Paul do Mar: Fishing Village Energy and Promenade Time

Paul do Mar is a main highlight, and it makes sense. You get about 30 minutes, and the description is specific: it’s a fishing village with traditional fishing community culture. There’s time to stroll along the promenade and take in the laid-back atmosphere, plus the practical bonus of easy access to seafood options if you want to grab something during your free time.
There’s also a separate time window for Paul Do Mar Shelter Harbour and Miradouro do Paul do Mar (around 20 minutes each in the schedule). That pairing is useful. The harbour area gives you the working-coast feel, and the miradouro viewpoint is where you can step back and understand how the village sits against the cliffs and sea.
This section is a strong pick if you like small towns with a daily rhythm. It is less about big-ticket sites and more about atmosphere and oceanfront scale.
Jardim do Mar: Sea Views and Art, Plus Surf Culture

After Paul do Mar, the schedule moves to Jardim do Mar for about 30 minutes. This is described as picturesque, with dramatic cliffs and panoramic sea views. It’s also noted for a vibrant artistic community and world-class surfing conditions.
You do not need to be a surfer to enjoy it. Surf culture just means the coastline is widely known, and you often get better sea-forecast visibility from certain corners. The artistic angle also tends to mean there’s more interesting street texture than just rows of hotels.
In short, Jardim do Mar is a “look, walk, and soak it in” stop. Build in a few minutes to just watch the water.
Ponta do Pargo: Lighthouse Cliffs That Make the Day Worth It

The tour then swings to Levada Pedregal – Ponta do Pargo (about 10 minutes), followed by Ponta do Pargo Lighthouse for around 20 minutes, and another 30 minutes at Ponta do Pargo itself.
This is the part of the day built around one big idea: the west side of Madeira gets serious. The description calls out the iconic lighthouse and rugged cliffs with scenic views of the Atlantic Ocean. It also connects the area to maritime activities and maritime history, which helps you see the lighthouse as more than just a photo stop.
Heads up on cost here: the lighthouse has an admission ticket not included in the base price. Most other stops are marked free in the schedule, but this one is not. If that fee matters to your budget, plan for it.
Practical tip: bring a wind layer. Lighthouse viewpoints can get breezy, even when the rest of the island feels warm.
Calheta and Arco da Calheta: Sugarcane Roots and Terraced Farming
By the time you reach Calheta (about 20 minutes), you’re switching from pure coastline drama to agriculture-and-town rhythm. Calheta is described as known for its yellow sand beach, the island’s only artificial beach, and connections to sugarcane production. There’s also mention of the Calheta Sugar Cane Factory, which is a clear link between the land and the economy.
There’s also an Arco da Calheta stop (about 10 minutes, then another short visit in the sequence). It’s described as peaceful, between mountains and Atlantic, with terraced fields and ocean views. The agriculture tie is again in focus, specifically bananas and sugarcane. This is exactly the kind of stop that makes the whole day coherent. You start the morning looking outward at the sea, then come back to how farming supports the island.
Also noted: Calheta is linked to Madeira wine production, and there’s mention of a Mudas Contemporary Art Museum. The schedule says some museum time may be available depending on what you choose to do on site, but the key point is that Calheta is not only beaches. It’s culture, industry, and agriculture in one place.
Praia da Calheta and Madalena do Mar: Beach Town Feel, Then a Slower Coast
Praia da Calheta is listed for about 10 minutes, and Madalena do Mar for another 10 minutes. There’s also Praia da Madalena do Mar (about 10 minutes) and a Promenade Da Madalena do Mar stop (about 10 minutes). That might sound like repeats, but the descriptions are different enough to make sense.
For Praia da Madalena do Mar, the description points to a pebble beach and a warm climate, plus the village’s long history tied to fishing and agriculture. The promenade stop is where you can take a breather, watch the sea mood, and get a feel for how people live around this stretch of coast.
For Praia da Calheta, the focus is the beach and marina area. You might also spot references to Madeira wine and the art museum, but the schedule is short here, so think of it as a viewpoint and photos, not a long museum day.
Cascata dos Anjos and Cais da Ponta do Sol: When the Day Turns Green and Quiet
Near the end, the route includes Cascata dos Anjos for about 10 minutes. It’s described as a waterfall you can hike to for a break in the natural setting. This is a good moment to reset, especially if the morning had you climbing and viewing from high points.
Then there’s Cais da Ponta do Sol for about 10 minutes, with the description focused on a waterfall plunging into a secluded valley surrounded by lush greenery and dramatic cliffs. Even without long walk time, these last stops tend to feel like the island is still giving you surprises, not just repeating viewpoints.
If you’re sensitive to steep steps, go slow on anything that looks slippery. Short stops can still involve short climbs.
Local Gin and Rum, Bananas, Sugarcane, and the Taste of What Madeira Is Built On
The overview of the experience emphasizes agriculture and spirits. You’ll learn about and see plantations tied to bananas, sugarcane, and sub-tropical fruits. You also get the local production angle, including gin and rum crafted with passion and expertise.
Even if you do not go deep into product detail at every stop, this theme gives you something to connect the day’s visuals to. Why do these villages feel the way they do? How does the land pay for life? That’s what turns a list of places into a story.
If you like food and drink, this is one of the strongest reasons to choose this exact tour instead of a generic south-coast bus loop.
Price and What You Might Pay Extra: Is It Good Value?
At $80.26 per person for about 8 hours, this is priced like a full-day island excursion with transport and guide support. You also have some value boosters built into the details: pickup is available for Funchal and Caniço, the tour includes all fees and taxes (in the base price), and it caps at 20 people.
But the day can add a few extras. The big one is lunch, listed as extra at €18.00 per person. If you buy lunch on your own, you might still spend about that, so it helps to plan either way.
You may also see port-related charges if you are coming from certain cruise dock locations, with amounts listed per area:
- €5.00 for cruise dock areas like Machico, Santa Cruz, Camara de Lobos, Estreito Camara
- €10.00 for areas including Camacha, Santo da Serra, Jardim da Serra, Calheta, Caniçal, São…
- €20.00 for places including Porto Moniz, Prazeres, Jardim da Serra, Jardim do Mar, Paul do Mar, Fajã da Ovelha
- €15.00 for Ponta Delgada, Faial, Porto da Cruz
Finally, Ponta do Pargo Lighthouse has an admission ticket not included. Most other stops are noted as free, so that one charge matters mostly because it’s clearly singled out.
Overall, I think the value is solid if you want a full day without scrambling for transport. If you prefer fewer stops or you plan to spend lots of money on paid entries, then the extras could narrow the value.
Who Should Book This South Madeira Tour, and Who Should Skip It?
Book this if you want:
- South and southwest Madeira in one day, with coast, viewpoints, and village stops
- A guide who ties agriculture and local spirits into the scenery you see
- A small group day (max 20) that does not feel like a cattle call
Skip it if:
- You want long free time at the beach or in one village for hours
- You hate change. The route includes many short stops, so the day feels busy
If you’re visiting Madeira for the first time and you want a broad feel for the island’s south and west edge, this works well. It also suits couples and solo travelers who like to walk a bit and take photos, but do not want to plan driving.
Should You Book Green Devil Safari’s South Coastal Wonders?
I’d book it if your travel style matches active sightseeing with frequent photo stops and a strong interest in how Madeira works, not just what it looks like. The best reasons are the Ponta do Pargo lighthouse area, the Paul do Mar fishing-village portion, and the way the day connects farming plus local gin and rum to the places you’re seeing.
I would hesitate if you’re chasing a calm day with long rests, because the schedule moves you through many different stops. Still, if you show up ready for a packed but well paced experience, this is a smart way to spend a Madeira day.
FAQ
How long is the tour?
It runs for about 8 hours.
What time does the tour start?
The start time is 8:30 am.
How much does the tour cost?
The price is $80.26 per person.
Is pickup included?
Pickup is available from hotels and Airbnb locations for Funchal and Caniço, and pickup is listed as available.
Do I need to buy tickets at each stop?
Most stops are listed as free, but the Ponta do Pargo Lighthouse admission ticket is not included.
What costs extra during the day?
Lunch is extra at €18.00 per person. Certain cruise dock locations may also require additional fees, and the lighthouse ticket is not included.
How many people are in the group?
The maximum group size is 20.
What is the cancellation window?
You can cancel up to 24 hours in advance for a full refund. If you cancel less than 24 hours before the start time, the amount paid is not refunded.
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