Reviewed · PICO DO ARIEIRO HIKES
Jeep Safari in Pico Areeiro Santana Faial Full Day Tour
Mountain roads. Big views. One long Jeep day.
This full-day route stacks Madeira’s high points and photo stops, starting in Monte and climbing to Pico do Areeiro, then working through forests, villages, and the island’s east-coast viewpoints. You ride an air-conditioned vehicle with hotel pickup and spend most of the day getting out of the Jeep at timed stops, from quick garden-and-church breaks to a proper rum factory visit.
I especially like the guide energy. In one recent trip, Sergio came through as fun, patient, and clearly in love with showing off Madeira to his passengers. I also like the mix of sights and something hands-on, like the Porto da Cruz sugar cane rum factory where you get a taste of the island’s rum-making tradition. One thing to think about: the day includes an off-road segment near Queimadas, so expect a rougher ride than a smooth city bus.
In This Review
- Key Things to Know Before You Go
- Entering the Day: What a 7.5-Hour Jeep Safari Actually Feels Like
- Pickup Rules and Where the Extra €10 Might Hit
- Stop 1 in Monte: Gardens, Church, and Quick Island Charm
- Stop 2 on Pico do Areeiro: Madeira’s Big-Views Moment
- Stop 3 at Ribeiro Frio and the Balcões Viewpoint Walk
- Stop 4: Queimadas Off-Road Turn for the Thrill Side
- Stop 5: São Jorge Lunch Break With Traditional Food Option
- Stop 6 in Santana: Palheiros and That Classic Thatched Roof Look
- Stop 7 in Faial: Miradouro do Guindaste and Coastal Drama
- Stop 8 Porto da Cruz: Sugar Cane Rum Factory and a Taste of Madeira
- Stop 9 in Caniçal: Miradouro da Ponta do Rosto at the East Coast Finish
- Price and Value: Is $78.10 Good for What You Get?
- Guide Matters: Sergio’s Energy Is a Real Part of the Value
- Who Should Book This Jeep Safari, and Who Might Skip It
- Should You Book This Jeep Safari in Pico Areeiro Santana Faial?
- FAQ
- Is hotel pickup included?
- What time does the tour start?
- How long is the tour?
- What language is the tour offered in?
- Is lunch included?
- Are any admissions included?
- Is there a maximum group size?
- What if the weather is poor?
- Can I cancel for a full refund?
Key Things to Know Before You Go

- Monte to Pico do Areeiro in one shot: you get elevation fast, with the mountain air and big panoramas built in.
- Ribeiro Frio, Balcões viewpoint walk: a short walk that turns into a payoff view of valleys and ridges.
- Queimadas off-road turn: part thrill ride, part wild Madeira scenery.
- Santana palheiros time: traditional thatched-roof houses, made for photos in green surroundings.
- Rum at Porto da Cruz: a cultural stop that also smells amazing (and gives you sampling).
- Guindaste and Ponta do Rosto viewpoints: two different angles on Madeira’s dramatic coastline.
Entering the Day: What a 7.5-Hour Jeep Safari Actually Feels Like

This is a full-day tour that starts at 9:00 am and runs about 7 hours 30 minutes. The pace is steady, not frantic, because each stop has a clear time window and you are not stuck waiting around with nothing to do. You are also not hauling your own car, which matters on Madeira, where roads can feel twisty and the parking situation is never simple.
The tour includes an air-conditioned vehicle and offers hotel pickup. That pickup piece is a real value add in Funchal, because it saves you from guessing bus routes and timing. The vehicles have a distinctive color and logo on the doors, and the driver/guide waits at your hotel reception at the scheduled pickup time.
One practical tip: bring a light layer. Even if Funchal is warm, the higher stops can feel cooler once you are up near Pico do Areeiro. You will be standing for views, and a jacket helps you stay comfortable for photos and slow moments.
Triangular thatched houses, straight out of a postcard
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Pickup Rules and Where the Extra €10 Might Hit

Pickup is offered from hotels and accommodations, but there is a catch: pickup in Ponta do Sol, Calheta, Santana, São Vicente, and Porto Moniz costs an additional +€10 per person. If you are basing yourself in one of those towns, factor that into your total trip cost.
If you are staying in Funchal or other areas not listed with the surcharge, pickup is included. The tour also uses a mobile ticket, which is convenient if you prefer not to keep track of paper confirmations.
Also note the group size. The tour caps at 40 travelers, which keeps it from feeling like a giant bus herd, even though you still have the bustle of a day tour. If you like a lively group with quick conversations and regular photo stops, this size is a good fit.
Stop 1 in Monte: Gardens, Church, and Quick Island Charm

You begin in Paroquia de Nossa Senhora do Monte for about 15 minutes. It is a short introduction to the Monte parish, which sits above Funchal and gives you that quick sense of Madeira being layered, steep, and scenic even before you reach the highest points.
This stop is not about rushing through museums. It is about getting bearings fast, walking a bit, and soaking up the charm of the area. Because the time is short, it works well even if you arrive slightly jet-lagged or hungry. You get an early taste of local atmosphere without turning the day into a slow crawl.
Stop 2 on Pico do Areeiro: Madeira’s Big-Views Moment

Next comes the star climb: Pico do Areeiro for about 1 hour. At 1,818 meters, it is Madeira’s third highest peak and one of the island’s best places to look out over how rugged everything really is.
This is the stop where I would plan your camera time, but also plan a few minutes just to stand there. When you are at altitude, the air feels sharper and the views feel more dramatic. It is also one of the easiest places to understand why Madeira is such a hiking magnet, even if you do not hike yourself.
Admission tickets are listed as free here, so you can focus on the view instead of digging through cost questions. The main thing you control is comfort. Wear shoes that work on uneven ground, and keep an eye on weather, since this tour requires good weather.
Above the clouds on Madeira's high ridge
Stop 3 at Ribeiro Frio and the Balcões Viewpoint Walk

Then the tour shifts from high peak air to forest air with a stop at Ribeiro Frio for about 1 hour. This area is all about the lush green feel of Madeira’s interior.
From there, there is a short walk that leads to the Balcões viewpoint. This is the kind of moment that turns a tour stop into an experience. You get a manageable walk, not a long hike, and you still earn the kind of payoff view that makes people stop talking and just stare.
One good planning move: if you like taking photos, start your photo rhythm early at Balcões. The viewpoint is the payoff, so you want your best light and your best angle before the group compresses for the next stop.
Stop 4: Queimadas Off-Road Turn for the Thrill Side

At Parque Florestal das Queimadas, the tour switches into off-road mode. You have about 15 minutes here, and the key detail is that the route includes an off-road turn.
This is where the day adds variety. If you love the idea of seeing Madeira beyond paved roads, this is the time you will notice the difference. And yes, it is also the part that can feel rougher than the rest of the day. So if you get travel cranky on bumpy rides, this is the segment to mentally prepare for.
Because the time is short, you can enjoy the thrill without losing most of your day to it.
Stop 5: São Jorge Lunch Break With Traditional Food Option

Now you reach São Jorge, and you get about 1 hour 30 minutes. The tour pause here is centered on lunch in the village. Lunch is optional and costs €20 per person.
This is a smart stop type if you want local food without planning the logistics yourself. You get a quiet window to reset, try Madeiran cooking, and look out over the green surroundings while you eat.
Even if you skip lunch, this is still a nice break. The time gives you room to wander a little, stretch your legs, and keep your energy up for the afternoon viewpoints.
Stop 6 in Santana: Palheiros and That Classic Thatched Roof Look

Next is Santana for about 45 minutes. The focus here is traditional thatched-roof houses called palheiros. This is one of those Madeira identifiers you have seen in photos, and standing in front of the real thing hits differently.
Because the time is fixed, you can do it efficiently: take the photos you want, walk along the area, then move on without turning Santana into an all-day detour. The green hills around the town add to the look, and the colors of the houses are made for pictures.
If you care about photography, aim for a few minutes where you can shoot from slightly different angles. It is the difference between a snapshot and an image that looks like Madeira, not just an attraction.
Stop 7 in Faial: Miradouro do Guindaste and Coastal Drama
After Santana, you head to Faial for Miradouro do guindaste. The time here is about 45 minutes, and you are looking out over Madeira’s northern coastline.
This is the kind of viewpoint that shows you the island’s attitude. You get rugged cliffs and a deep blue Atlantic view, all in one frame. It is also a great place for a slower moment, because the best views do not happen when you are sprinting.
Admission is listed as free here, so again the viewpoint experience is the point. Just show up, get your angle, and take your time.
Stop 8 Porto da Cruz: Sugar Cane Rum Factory and a Taste of Madeira
Then the tour heads to Porto da Cruz for about 1 hour, with a visit to the local sugar cane rum factory. This is the stop that makes the day feel less like only scenery and more like culture.
You learn about traditional rum production methods, and you get to experience the smell of fermenting sugar cane. And yes, there is rum sampling, which turns what could be a passive visit into something you actually remember.
If you are a fan of food and drink as travel, this is one of the most valuable parts of the itinerary. It gives you a Madeira product story, not just a Madeira view story.
Stop 9 in Caniçal: Miradouro da Ponta do Rosto at the East Coast Finish
To wrap up, the tour ends at Miradouro da Ponta do Rosto in Caniçal for about 1 hour. This viewpoint focuses on the eastern tip of Madeira, where rugged cliffs meet the Atlantic.
This is a strong closing note because it changes the angle from earlier parts of the day. By the time you reach the east-coast viewpoint, you have already seen how the island rises and how the interior connects to the sea, so the finale lands harder.
If you are into sunrise or sunset vibes, this is also the kind of place where you might want to come back on your own schedule. For this tour, you will simply soak in the coastal views and head back with the day’s best photos done.
Price and Value: Is $78.10 Good for What You Get?
The price is $78.10 per person, for about 7 hours 30 minutes of touring. For a day that includes hotel pickup, an air-conditioned vehicle, multiple timed stops, and access to free-entry viewpoints and attractions, it is solid value.
Here is why it can feel worth it:
- You get pickup and a planned route, so you do not spend your day figuring out transport.
- Several stops list admission ticket free, which means you are not hit with add-on fees at the gates.
- You also get the Porto da Cruz rum factory visit with sampling, which is more than a quick photo stop.
- Group size is capped at 40, which helps keep it from becoming a chaotic free-for-all.
The one extra cost to watch is lunch. Lunch is optional at São Jorge for €20 per person. If you plan to eat, budget for it. If you skip lunch, you can still enjoy the village stop, but you might want a snack plan so you do not run too low on energy.
Also remember the pickup surcharge of +€10 per person for specific towns. If you are staying in one of those areas, that add-on changes the math.
Guide Matters: Sergio’s Energy Is a Real Part of the Value
One theme that shows up clearly is guide quality. In a standout example, the driver-guide Sergio was described as fabulous, fun, and knowledgeable, with the right mix of patience and passion. That kind of guiding matters on a day tour, because it changes how the stops feel.
When the guide can explain what you are looking at, you spend less time guessing and more time enjoying. And when the guide has patience, the day flows better, especially with a full schedule and lots of photo moments.
If you want this tour to be more than just driving and viewing, choose the mindset that you will ask questions when you get them. On a day like this, the guide’s personality can seriously shape your memories.
Who Should Book This Jeep Safari, and Who Might Skip It
This tour is a great match if you want:
- A full-day sampler of Madeira’s heights, forests, villages, and coast.
- Short, timed breaks rather than long self-planning days.
- A mix of views plus a culture-and-taste stop at the rum factory.
- Hotel pickup and a route that minimizes logistical stress.
You might consider a different option if you dislike off-road riding, since the Queimadas stop includes that off-road segment. Also, the tour is offered in English, so if you need another language, you should confirm what you will get before you commit.
Should You Book This Jeep Safari in Pico Areeiro Santana Faial?
Yes, I think you should book it if you want one day that connects Madeira’s key vibes: high mountain views, forest greenery, traditional houses at Santana, and a very Madeira product story at the rum factory. The price feels reasonable for the length and the combination of included vehicle service plus free-entry stops.
But book smart. Check how pickup works for your specific lodging area, plan for the optional €20 lunch cost, and remember that good weather is required. If weather is questionable, you will want flexibility, because this is the kind of tour where rain can blunt the experience fast.
If you like your Madeira day structured, social, and scenic, this is a strong choice.
FAQ
Is hotel pickup included?
Yes. The tour includes pickup at your hotel or accommodation, and the vehicle is identifiable by its logo and color. Pickup in Ponta do Sol, Calheta, Santana, São Vicente, and Porto Moniz has an additional cost of +10€ per person.
What time does the tour start?
It starts at 9:00 am.
How long is the tour?
The duration is about 7 hours 30 minutes.
What language is the tour offered in?
The tour is offered in English.
Is lunch included?
Lunch is not included. Lunch in São Jorge is optional and costs 20€ per person.
Are any admissions included?
Admissions listed for the stops are free, including Monte, Pico do Areeiro, Ribeiro Frio, Queimadas, Santana, Guindaste viewpoint, Porto da Cruz rum factory, and Ponta do Rosto viewpoint.
Is there a maximum group size?
Yes. The tour has a maximum of 40 travelers.
What if the weather is poor?
This experience requires good weather. If it is canceled due to poor weather, you will be offered a different date or a full refund.
Can I cancel for a full refund?
Yes. Cancellation is free up to 24 hours in advance for a full refund. If you cancel less than 24 hours before the start time, the amount paid is not refunded.
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