Reviewed · EAST MADEIRA DAY TRIPS
East Breathtaking Cabriolet Road Trip
Open-top cruising makes Madeira feel personal. This private cabriolet road trip is a fun way to knock out sea cliffs, towns, and viewpoints in one day, with the wind in your hair and big photo angles around every bend. I especially like the freedom of driving in an open car, and I also like how the route strings together classic Madeira stops without making you plan anything.
The best part is the human touch, too. Our driver and guide, Lino, kept things light and funny while still getting us to the right places on time, so it truly felt like an all-day “see the island” experience. One thing to think about, though, is the pace, many stops are about 10 minutes, and a few have entrance fees that are not included in the price.
In This Review
- Key Highlights You Will Actually Feel
- Madeira in a Cabriolet, Why It Works So Well
- Price and Value for a Group of Up to 3
- Starting in Funchal, and How Pickup Helps
- From Ponta de São Lourenço to Miradouro da Ponta do Rosto
- Portela and Machico, Where the Trip Gets More Human
- Porto da Cruz and Engenhos do Norte, Rum and Coast Moments
- Faial, Miradouro do Guindaste, and Santana’s Iconic Houses
- Ribeiro Frio Calm, Then the Climb to Pico do Areeiro
- Getting the Most From an Open-Top Ride, Without Wasting Time
- Should You Book This Cabriolet Road Trip?
- FAQ
- How much does the Madeira cabriolet road trip cost?
- How long is the tour?
- Is pickup included?
- What’s included in the price?
- Is lunch included?
- Are entrance tickets included for the stops?
- Is this a private tour?
- FAQ
- What is the cancellation policy?
Key Highlights You Will Actually Feel
- Open-top cabriolet comfort, plus air-conditioning in the vehicle for when the sun gets intense
- Private group of up to 3, so you are not sharing viewpoints and stops with strangers
- A tight route of major Madeira viewpoints, from Ponta de São Lourenço to Pico do Areeiro
- Mix of scenery and culture, including Santana’s traditional houses and a calm pause in Ribeiro Frio
- Rum and beach time around Machico and Porto da Cruz, with quick chances to enjoy the coast
Madeira in a Cabriolet, Why It Works So Well
On Madeira, the best views are often pulled right up against the road, where the sea meets sharp cliffs and the roads climb fast. A cabriolet makes that feel immediate. You are not looking through glass and you are not stuck with a roof blocking the skyline. Even when you are only stopped briefly, the drive itself becomes part of the experience.
I also like that you are in a private transportation setup. That matters here, because Madeira is not a place where you want to burn time waiting for a group to regroup at each turn. With your own driver, you get a smoother flow, and you can focus on the actual moments: quick walks to viewpoints, quick looks in and around small towns, and a relaxed end climb.
There is one tradeoff: the route is packed. The tour is set up for maximum variety in a single day, so you move often and you keep your expectations realistic about “long” visits. If your ideal vacation includes slow wandering for hours, this may feel a bit brisk. If you prefer the thrill of seeing a lot and then returning for a deeper second visit, it makes a lot of sense.
The quieter coast east of Funchal
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Price and Value for a Group of Up to 3
This tour costs $552.42 per group for up to 3 people, for about 7 hours. Do the simple math and you’re roughly in the $184 per person range when you fill all three spots.
For Madeira, that’s a meaningful value when you add up what’s included:
- a cabriolet open-top car
- air-conditioned vehicle
- private transportation
- insurance
- free pickup in the Funchal area
You are also paying for someone else to handle the driving and timing across multiple areas on the island. If you rented a car, you would still have to deal with parking and navigation, and you would lose the “someone else figures it out” convenience.
The only “watch this” value point is that not every stop has fees included. Some key viewpoints and attractions are listed as admission not included. So if you want to go inside museums, buildings, or paid viewpoints, budget a bit extra on top.
Starting in Funchal, and How Pickup Helps
You start in the Funchal area with free pickup. That’s a big deal on a road trip like this, because you do not want to waste your limited hours getting to the first viewpoint by yourself.
Also, you’re in a private setup with a vehicle designed for the day, so you can plan around your comfort. The car is air-conditioned, and that helps when you want to cool down between stops. You’ll also have a driver who knows where the best quick photo moments are, so your short stop times feel more efficient.
One more practical note: pickup is free only in the Funchal area. Other pickup areas around harbors or cruise docks may cost extra. If you are traveling by cruise, it’s worth checking early so you do not end up surprised at the last moment.
From Ponta de São Lourenço to Miradouro da Ponta do Rosto
This day opens with Ponta de São Lourenço, where dramatic cliffs meet the ocean. This area is one of the strongest “Madeira wow” starters, because you get huge sea views and rugged coastline in a way that feels very different from the interior.
At this first stop, admission is listed as not included. I’d treat it as “possible extra cost” rather than something you forgot. If you want to spend time at the viewpoints without stressing, plan to cover entry costs on-site.
Next comes Miradouro da Ponta do Rosto, a viewpoint stop with admission free. It’s a classic kind of quick Madeira moment: you step out, look down at the coastline, and take photos while the ocean and cliffs do the heavy lifting. With a short stop window, your best move is to decide where you want your photos first, then walk a little, then settle. In a cabriolet tour, you’re always racing the clock a bit, so it helps to be efficient.
Expect wind here. It’s not just fun, it’s practical for how you dress and hold your camera. Sunglasses and a light layer can help, because it can feel cooler near the coast than you expect.
Worth booking before you land:
Portela and Machico, Where the Trip Gets More Human
Then you head to Miradouro da Portela, where you’ll shift from stark cliff views into greener scenery and traditional-feeling surroundings. Admission here is also listed as not included, so same advice as Ponta de São Lourenço: don’t assume it’s free because you’re at a viewpoint.
Portela gives you a breather. The views tend to feel more “lived-in,” and that’s exactly what you need after the cliff intensity. You also get a change of pace from sharp ocean edges to softer slopes and gentler scenery.
After that, you reach Machico, a historic town with local food and sandy beach time. Admission is listed as free here, which is nice because your money can go to eating and walking rather than entrances. Machico is also a smart stop in the middle of the day because it’s a chance to slow down just a notch, grab a snack, and reset.
Lunch is not included, so you should plan to eat here if food is a priority. Even a simple meal or a quick bite works because the tour continues right after. If you do want a longer lunch, you may need to accept you’ll shorten your sightseeing time in the next stops.
Porto da Cruz and Engenhos do Norte, Rum and Coast Moments
Porto da Cruz is next, and it’s a great “coast and culture” blend. The tour description points to surf-or-relax beach time, plus time to enjoy Madeira rum at nearby distilleries. Admission is free for this stop, so you are paying for your time and views, not entry.
Even if you’re not surfing, the beach-side vibe can be relaxing. And Madeira rum is a nice change from just looking at cliffs all day. It’s also a straightforward way to bring home a taste of the island.
Then the route shifts to Engenhos do Norte, listed as a must-see stop. Admission here is not included, so it can cost extra depending on what you choose to do on-site. The tour info also connects this area to rum distilleries nearby and the idea of relaxing by the coast. In practice, I’d use this stop to do whatever you didn’t manage in Porto da Cruz, either a rum-focused moment or a more relaxed break.
One practical consideration: when you have short stops, you need to be decisive. If you want rum, make sure you know where you’re going before you get out of the car. If you want beach time, choose a small stretch you can enjoy quickly. This tour works best when you treat each stop like a “moment,” not a full afternoon.
Faial, Miradouro do Guindaste, and Santana’s Iconic Houses
After the coast stops, you move into Faial, described as a serene village with charm. Admission is listed as free, so you can spend your time on what’s in front of you: the village feel, the streets, and the quick atmosphere shift from the earlier stops.
Then the route includes Miradouro do Guindaste, where the main draw is a viewpoint over the cliffs and ocean. Admission is listed as not included here. Again, viewpoint stops are perfect for fast photos, but they can be windy. Keep an eye on your camera settings and give yourself a minute to stand still before you take pictures. Wind can ruin the sharpness if you’re rushing.
From there, you head to Santana, famous for its traditional houses. Admission is not included for this stop, and you also get another related stop at Casas Típicas de Santana with admission not included. This is one of the most culture-forward parts of the day.
The key benefit here is variety. You’re not only seeing scenery. You’re seeing the island’s built identity, the kind of local architecture that has become symbolic. If you care about how people actually lived and built on Madeira, Santana is where that story becomes visual fast.
Because the time per stop is short, it helps to decide what “good enough” looks like for you. If your priority is photos of the iconic shapes, you can cover it quickly. If your priority is reading and going inside specific buildings, you’ll want to focus on one place rather than try to do everything.
Ribeiro Frio Calm, Then the Climb to Pico do Areeiro
Next you reach Ribeiro Frio, where the vibe shifts toward calm. Admission is listed as free for this stop. You’ll have a short window to take in the scenery and, if you want, do a short hike or picnic-style break around the greenery.
This is a smart emotional reset before the final big viewpoint finish. After a day of driving and quick stops, you’ll appreciate having a spot where you can pause, breathe, and move at a slightly slower rhythm. Even if you only walk a bit, it breaks up the pace of the earlier cliff-heavy parts.
Finally, you climb to Pico do Areeiro for the grand finale. This stop is longer, about 20 minutes, and admission is listed as not included. The road winds up to the mountain peak, and you get sweeping views over mountains and valleys.
If you only remember one part of the day, make it this one. The climb is the payoff for the time spent earlier. The big open-air views feel worth the packed schedule.
A quick practical suggestion: if weather changes as you climb, be flexible. Mountain tops can shift fast, so keep your camera ready and plan to make the most of whatever view you get at that moment.
Getting the Most From an Open-Top Ride, Without Wasting Time
A cabriolet tour sounds fun, but it also changes how you travel day-to-day. Here’s what I think helps most:
- Wear sunglasses and consider something light for your eyes. Wind can get in, and the views are bright.
- Use a light layer. The coast and viewpoints can feel cooler than you expect.
- Keep essentials in one spot so you can grab them quickly when you hop out.
- For paid stops marked not included, expect extra cost so you’re not scrambling.
Your time at each stop is short, so efficiency matters. I’d pick your photo angles first, then do any extra walking. That way you’re not chasing shots at the end and losing the best moment.
Also, because the tour is private for your group, you can usually match the vibe to your comfort. If you want more photos, keep an eye on the schedule. If you want more relaxed moments, choose what matters most at each stop rather than doing every possible side step.
Should You Book This Cabriolet Road Trip?
If your goal is a one-day Madeira highlights plan in a fun open-top car, I think this is a strong choice. The value improves when you book as a group up to 3, because you get private driving, insurance, and a cabriolet experience built around major stops. The guide touch, including Lino’s nice and funny energy, also seems to be a real part of why the day feels smooth.
Book it if you:
- want big viewpoints and classic towns without planning a route yourself
- like fast, photo-driven stops
- want a mix of scenery plus Santana culture and rum time
Consider another approach if you:
- prefer long, slow visits at each stop
- hate the idea of extra entrance fees at some viewpoints
- need a fully planned lunch stop, because lunch is not included
Overall, this tour is for people who want to feel Madeira’s range in a single day. You get the driving thrill, the island’s “wow” scenery, and a couple of culture and taste moments that make the day feel more than just sightseeing.
FAQ
How much does the Madeira cabriolet road trip cost?
It’s $552.42 per group for up to 3 people.
How long is the tour?
The duration is about 7 hours.
Is pickup included?
Yes. There is free pickup in the Funchal area. Pickup at other areas, like cruise dock and harbor zones, may cost extra.
What’s included in the price?
Included items are air-conditioned vehicle, private transportation, convertible open-top car, insurance, and free pick up in the Funchal area.
Is lunch included?
No. Lunch is not included.
Are entrance tickets included for the stops?
Some stops are free, and some are not included. For example, Miradouro da Ponta do Rosto and Machico are free, while Ponta de São Lourenço and Pico do Areeiro are listed as admission not included.
Is this a private tour?
Yes. It’s a private tour/activity, and only your group participates.
FAQ
What is the cancellation policy?
You can cancel for a full refund up to 24 hours before the experience starts. If you cancel less than 24 hours before, the amount paid is not refunded.
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